Social media part of life in Singapore, especially among the young: Nielsen

Mustafa Shafawi, Channel NewsAsia 3 Feb 10;

SINGAPORE : Social media has become a big part of life in Singapore, especially among the younger set.

A recent study by The Nielsen Company, found that 52 per cent of the Singapore population are participating in at least one social networking website, with the most popular being Facebook - at 42 per cent.

Trailing behind as the second-most accessed community or social networking website is YouTube at 35 per cent, while Friendster takes a distant third spot with one in 10 locals using it.

The company's recent study involved 1,000 Singaporeans, aged 15 and above.